Gone are the days to promote your hotel through magazines, guides and flyers. Nowadays the first place where a tourist goes before he makes hotel bookings is the internet. Over the last 5 years, the website has grown more than 73% and now internet bookings are booming. Recent reports suggest that travel today is the largest e-commerce category, followed closely by the sale of airline tickets, the online travel industry has earned 700 billion dollars in 2012. The number is growing exponentially because services from traditional travel agencies are quickly abandoned and canceled. It is clear that hotel marketing is now on the internet.
Identifying the need to use innovative approaches in their marketing strategies designed to attract the attention of potential customers, hotels today, resort to the promotion of hotel websites through internet marketing. It is absolutely essential that a hotel website is sufficiently competent to convert the number of visitors into bookings. The design, the layout, the structure, the content, etc. A website has a big influence on the conversion rate. Rich SEO (Search Engine Optimization) is also part of this and enables a hotel to stand out on the very first page of reliable booking engines. A hotel website today allows customers to take a virtual tour of the hotel, read all available information, review guest reviews and reviews etc. Based on these factors, the consumer then chooses whether or not to make a booking. to make.
however, it is imperative that marketing tools for hotels are innovative, less complicated and easily accessible. Visual storytelling is the future of digital. A pleasant and attractive website with fascinating images of the hotel and its surroundings attracts the attention of the guest and also offers a competitive advantage for the hotel. Dissemination of information is another tool for hotel marketing. The website of the hotel should also be able to weave a story that informs guests about the various facilities and services that are offered. Special emphasis should be placed on the competitive advantage of the company towards others with the right frequently asked questions to obtain more customer satisfaction.
Recent reports suggest that if hotels do not offer themselves on social networks, they are likely to experience a 2% decrease in traffic each month and those that increase the number of views by 12% per month. If we set aside the statistics, the reason why a hotel's internet marketing strategy would contain effective social media is for the simple reason that this is where all guests are! About 1 in 13 people on the planet today use Facebook and half of them log in every day! A social hub, Facebook is where people connect, communicate and share opinions, opinions and reviews. This also includes a large number of travel information. Making sure your hotel is active on the social level is an important tool to claim new guests and to keep the old one.