Hotel accommodation in London – a marketing overview

This is an article to discuss the perspective of a reservation office for accommodation in the center of London.

Due to the boom in the travel and tourism industry in the United Kingdom, there has been a huge increase in tourists coming to London. London, a very large city, is divided into zones – more for the benefit of an underground traveler who has now become a medium to calculate how expensive (in terms of real estate) and chic a place is. Zone 1, consisting of areas such as Victoria, Kensington, Bayswater, Tower Hill, Aldgate and Kings Cross is rated # 1 followed by zones 2,3,4,5 and 6.

London together has about 2000 hotels / beds and breakfasts / lodges / motels / apartments to offer and the number of offices that this property sells is not much smaller than that number. Therefore, starting a new mediation service to sell the same accommodation should be properly targeted and marketing rules should be put on the table before the work begins, otherwise it will be a failure with so much competition.

We have analyzed the market and to our surprise we discovered that the global market has already been taken up by top offices such as expedia, laterooms, sofa bed etc. All these offices are very present in almost all countries around the world and therefore all tourism transported via their websites or GDS & # 39;

We looked a bit within that range and discovered that the easiest target audience in England is, and if that sounds like a narrow view, the figure stands for a staggering amount of more than 1 million traveling tourists a year. And there is no one who addresses them wholeheartedly.

That was 2 years ago, and because of the timely and realistic estimates and marketing strategies to sell hotels in central London, we were able to create one of the largest booking services for hotels in central London.

There is always a niche market ready to be explored.

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